Formerly Iconic Clothing Brands That Do Not Exist

Fashion is a cyclical industry, beginning with innovations that become so normal and established that versions of them become available as bargain clothes online, before falling out of style and eventually resurfacing.

The footwear line Converse is a great example of that, falling out of fashion in the 1990s with the rise of sneaker culture before a highly successful revival in the early 2000s.

However, not all iconic clothing brands get the same happy ending as Converse, Doc Martins or even Puma, and with that in mind, here are some iconic fashion brands that made a huge impact but now no longer exist.



A bit of an older brand, multinational clothing brand C&A used to dominate UK high streets for decades, following a strategy later seen with retailers such as Matalan of providing a range of clothes that were functional and affordable.

However, as supermarkets started to provide similar types of clothing lines, the rise in popularity of high street fashion, as well as the rise of out-of-town stores such as Matalan, effectively squeezed out C&A, with their lasting legacy being the slang term for unfashionable, “Man at C&A”.



A hugely popular jewellery brand known for its big, bold and aggressive discounts and cheap but popular items, it famously collapsed as a result of one of the most infamous lines in the history of British business.

At a major business conference, Gerald Ratner, then-CEO, famously compared the earrings they sold to a prawn sandwich and called his products total rubbish, which cost the company almost half a billion pounds and led to the term “doing a Ratner” for insulting customers and your own products.


Tammy Girl

The younger sister of Etam and eventually part of the BHS empire that collapsed in 2019, Tammy Girl was a key part of pre-teen and tween fashion in the early 2000s, from the tiny butterfly clips to the ribbon-strewn cargo pants and the glittery crop tops.

It has recently made a comeback thanks to ASOS buying a lot of old BHS brands when the company went under after 15 years of being unavailable thanks to the Arcadia Group.


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